Much Ado About Email

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It suddenly seems fashionable to predict the death of email. Ray Ozzie thinks that it's about to be replaced by workspaces for important tasks. Joi thinks it's broken. Hornik believes that it's the end of the web as he knows it (but he feels fine).

No way.

There's too much at stake. Email's too important to die, or even change in any significant way, and tens of billions of dollars in entrepreneurial capital and hundreds of millions of votes can be brought to bear on the spam, noise and virus problems.

Too much spam in your mailbox? Use Bayesian filters, which have gotten pretty good, or just subscribe to a service in the cloud. Need an instant, one-time email address? Mailinator it! Overwhelmed by virus-generated mail? Use a simple virus filter or rules that recognize the pattern(s) of emails generated by said virus.

So AOL has a problem with virus-generated emails hitting their servers? What's easier - for AOL to install application-level firewalls that operate at OC-48 speed and can trap virus-generated emails in realtime (yes, these exist), or for it to transition all of its users off of email?

Sure, a few, tech-savvy people will get frustrated and try and use a different mechanism. Many will use webs of trusted whitelists (think sixdegrees on your address book) or challenge-response systems. A few will storm off to some new, secure communications mechanism, that authenticates senders and imposes a true cost on them. Even fewer will migrate to wholly new paradigms like "shared workspaces."

But they'll be back - email is the ultimate network effect, and we're all locked in. Hundreds of millions of users have agreed upon a simple protocol, use it to exchange 31 billion messages per day, and no-way, no-how is that going to change.

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Listed below are links to blogs that reference this entry: Much Ado About Email.

TrackBack URL for this entry: http://ventureblog.com/cgi-bin/mt/mt-tb.cgi/145

» Sunday, October 05, 2003 10:56 PM from Critical Section

Have you been reading all these articles about the demise of email? Essentially because of the flood of spam, some argue email's utility is limited. I disagree, and so does Naval. "Email is the ultimate network effect, and we're all locked in." Of... Read More

» Ch-ch-ch-changes from dwlt.thinksOutLoud

Martin said that I would write a bit about my experience with email last weekend, so here goes. When I plugged in on Sunday, I had 1600 emails sitting on my work account, and 60 on my dwlt.net account. Of... Read More

» VentureBlog: Much Ado About Email from Usable Mail

VentureBlog: Much Ado About Email... Read More

3 Comments

Fred Wilson said:

totally agree. RSS and other approaches aren't mission critical to millions of people. email is and always will be. let's fix spam and viruses instead of moving to something else

Vince said:

About a year ago my ISP installed a spam filter.
Since then I receive about 3 to 4 spams per week. Yes, per week.

:shouldershrug:

Bob Jacobson said:

I use conventional filters on Entourage (Mac version of Outlook). Each day about 70 emails go right into the Junk folder. There are a couple of false positives. It takes about a minute to sort them out. There are also a few spam mails that get into my main personal folder. They disappear in 15 seconds.

My real problem is still management of conventional, desired email. How to file all those "Sent{" messages? Not just technologically, but ontologically! My mind has become a huge filing cabinet for putting things in virtual space, to be retrieved sometime later.

It's cliché in the Valley to knock 3D interfaces, but I can assure you, as a student of both experience design and environmental psychology, that immersive email displays will play a larger role in email management in the future. Imagine having a library at your disposal. That's the concept. Much better than a 2D desk.

The spam issue is a red herring.

About this Entry

This page contains a single entry by Naval Ravikant published on October 3, 2003 1:02 AM.

Enterprise Social Software Is Not An Oxymoron was the previous entry in this blog.

Nigerian Email About Viagra is the next entry in this blog.

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