Disintermediating CBS

None of this is to say anything of the effectiveness of the convention bloggers as purveyors of unique and interesting information. That debate has only just started to rage. And it will be further fueled by the RNC's determination whether or not to grant blogging credentials to their coming party in New York. My personal view is that the blogger work product from the Convention was as mixed as was the coverage by the traditional media. That said, folks who wrote great, unique stuff in their daily blogs, tended to write great, unique stuff from the Convention floor. Case in point was Dave Pell from Electablog. I chatted with Dave on Bloggers Alley and he said to me that he quickly abandoned the idea of being some sort of investigative journalist just because he was at the Convention. Instead, he said he went back to writing the stuff he always writes. And, as a result, Dave's Convention blogging was as clever and incisive as always.

But the interesting thing to me as an investor and technophile was the incredible power of all of the technology that made the convention blogging possible. I suppose it goes without saying that, first and foremost, it was the blogging software that created the opportunity. The thing that is phenomenal about blogging software is just how simple it makes personal publishing. No need to code and format and futz around, then rebuild your website and only then make the new content available to the general public. Now it just takes the click of a link. Software from the likes of Six Apart and Blogger were well represented at the Convention. Jason Shellen was wandering Blogger Alley, spreading the good word of Blogger (apparently Google sponsored a blogger party the night before I got there and gave out some great Wifi-finder chatchkis). Meanwhile folks like Mathew Gross, the man behind Howard Dean's blog, and Dave Sifry, the man behind Technorati, were singing the praises of Movable Type. No matter what the platform, blogging software has unquestionably revolutionized the publishing world. There will never again be a Convention that isn't blogged in some form or other.

The combination of these personal publishing platforms and coincident technologies that enabled the rapid capture and dissemination of digital content, made it possible for bloggers to challenge the traditional media outlets for Convention mind-share. For example, another technology with an astonishing adoption curve powered Bloggers Alley -- namely Wifi. Thanks to Wifi, the bloggers were able to sit up in the stands of the Convention center and post comments as quickly as they wrote them (no need for a newsroom). Add the speed of digital photography and the flexibility of digital audio (Shellen was audio blogging) and individual bloggers were able to report the events of the Convention as comprehensively as the traditional media outlets.

To my mind, the Convention Bloggers were just another example of technology empowering individuals to achieve what used to require whole organizations and massive infrastructure. The music industry is deep in the throws of this phenomenon, as their production and distribution infrastructure is disintermediated. This years Democratic National Convention was a wake-up call for the production and distribution infrastructure of the traditional media outlets. Next up for disintermediation, television, film, Mastercard, Visa . . . .