What I Want From The Next Generation of the Web

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Andrew, "David" and "modest" are two words I would not have expected to see in the same sentence, but bully to you for breaking new ground!

Good to see the both of you (and many more friends) at the recent BlogOn shindig. The night before I spent two hours trying to pay $15.99 for 24 hours of broadband connection only to have to debug their system myself (IP address assignment problem). There were a couple of weak WiFi signals available out the window, but most were WEP protected and breaking out AirSnort just to check mail seemed like overkill. Although Any@Web caught a couple of wardrivers trying to hack the WiFi connection! In the morning, the surf reports for Ocean Beach said it was small, blown out bad surf. We went anyway and had a great time in medium, decent shape, no wind waves. On the way to the conference the MapQuest directions were wrong. There was voice cell phone but not data coverage. My Jabra 250 Bluetooth headset randomly paired with another device and forgot all about the new Nokia 6230 it was recently in love with (bought from Taiwan -- not available in the US -- and hacked onto ATTWS). Lots of people on the WiFi connection made it frustratingly slow. Ouch! Where did that surly rant come from and where is it going?

Well, these things and more were on my mind as I sat down at the panel on "Who is investing in Social Software" and Chris asked me "What do you want to invest in these days?"

Some inventions that actually make my life better and easier of course! While a self-confessed gadget geek and early adopter of everything, I am also a quick quitter of the new stuff which doesn't actually improve my life. Quick pop quiz:

1. Over the last five to seven years has technology increased or decreased your personal productivity?
2. Increased or decreased your overall quality of life?
3. Strengthened or weakened your interpersonal and family relationships?

My answers are 1. decreased, 2. increased, 3. weakened. In terms of time, technology has been a net negative on my life for quite awhile. Ten years ago, I spent zero time dealing with CC email, SPAM, viruses, blue screens, IP address configurations, cell phone coverage areas, WiFi, Bluetooth compatability, digital media player/media compatibility, DRM restrictions, style sheets, HTML tags, digital photos, hardware compatibility and installation, and a host of other now daily issues. Before email and IM, my messaging cue was manageable. Now there is special software to manage it. 99% of my daily email messages (80% of it spam, the remaining 18% valid mails) don't actually need immediate attention. Email has added in increased sense of urgency to all messages. I remember when my mother went from writing snail mail and being happy with a two week turn-around to email. She called the day after she sent her first one asking why I hadn't replied and was I alright? The capacity for immediate response has raised the expectations. I could click through very interesting and engaging web sites 24 hours a day and never get anything else done! With three different IM clients running it is easy to get pulled into multiple impromptu chats that while engaging, may not necessarily be productive in the grand scheme of things. So productivity, overall, a decrease due to the increased ability to message (and randomize) and the increased level expectations on response.

As a geek, I actually don't mind the overhead technology has added to my life (it adds to the challenge), which, in part, leads to the conclusion that overall quality of life has increased despite the overhead. I like to solve problems and there are lots of problems to solve. Most of you probably reach the opposite conclusion. The other aspect of technology that has added significantly to quality of life is mobility. My favorite invention of the last 10 years have been the laptop, cell phone (with OneRate nationwide), the Blackberry and the (pocket sized) digital camera. These devices have allowed me to be connected to whatever and whomever I want wherever I want. They have enabled integration of personal and professional responsibilities very closely in a way that improves balance in life. The fact that I can have access anywhere doesn't mean I HAVE to be accessible everywhere, which is the beauty of it all.

In my experience, new technologies have (to date) served to weaken interpersonal and family relationships. What used to be phone calls are now emails. What used to be personal hand written letters with lots of doodles is now plain text. Many occasions for interpersonal communication (going to the bank, filling up the car with gas, buying groceries and many forms of shopping) are now being intermediated by technology instead of interpersonal connections. I met a Stanford researcher a couple of years ago who was studying the effect of technology on child shyness and socialization. Her thesis that technology use is materially different between shy and non-shy people is supported by initial research. The rise of shyness and introverted behavior has tracked surprisingly well with the rise of the PC, bank tellers, automatic gas pump payments, video game consoles and the other human disintermediation technologies. Remember when kids used to go outside and play with their friends? Technology is not very well suited to serving the higher order emotional needs of humans. Wait a minute, wasn't one of the promises of technology to free us from drudgery so that we had more time for the "important things in life" like family, relationships, art, music, etc.?

So when are we going to get the social benefits of technology outweighing the overhead? Soon I hope. We see the initial twinklings of this idea with some of the social networking sites. Version 1.0 of the web was all about giving worldwide access to huge stores of information and resources from around the world. It was about expanding our horizons. Now my horizons are so broad and wide that the signal-to-noise ratio is totally out of whack. But the infrastructure put in place supports the next generation which will be about narrowing the horizons. Creating closer communities. Enabling interpersonal relationships on a local basis. Ebay let me buy a DVD from someone in Florida. The next generation should allow me to borrow the DVD from my neighbor. It is great to participate with a worldwide community of interest, but it is even better to participate with a local one. Interestingly enough, some of the political web sites are leading the way in social networking by connecting and mobilizing like-minded local voters. Dean used this to astounding strategic advantage (all blown with the "I Have a Scream" speech). Both the Kerry and Bush campaigns are now using it. The first generation of digital photo sites on the web replicated the old usage model by enabling paper reprints. The next generation will enable secure sharing and easy access to limited interest groups (read friends and family) on multiple devices. Sharing the stories of one's life has always been a strong means of interpersonal connection. Web 1.0 was about commercialization and selling us prepackaged stuff. Web 2.0 should make personal story sharing easy. Blogging is only the first wave of this. In Web 1.0, I had to do alot of work to find what I want (search, browse, etc.). In Web 2.0, we need to see the equation flipped so the technology does the work and presents me with options. Some call this smart agents or bots.

So what do I hope for from Web 2.0? What do I want to invest in? Technology that actually reduces the technology footprint in my life. Applications that result in a net increase in productivity. And most importantly, technology that enables me to strengthen interpersonal and family relationships. That technology needs to be very easy to use and easy to integrate into my life. One leading candidate, my Nokia 6230 cell phone (even though I had to hack it. Makes me almost want to be a hardware investor :)

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7 Comments

A lot to take in there, but I thought I'd quickly comment to point out my answers to your three questions:

1. No change on net.
2. Increased.
3. Increased.

The interesting difference is with #3. I wonder why this is. I'm a few years younger than you (five years ago, I wasn't married and my life was generally quite different), and I suspect that that is part of it.

Whether it's a case of being with the one you love or lovng the one your with, most of the people I care about are on IM most of the time (not all of them, but still).

I suspect that if you mapped answers to number #3 as a percentage change against the age of the person answering, you'd be looking at a flat 'U' shape: for many kids, and many older people the answer would be a big yes.

Justin said:

"Enabling interpersonal relationships on a local basis. Ebay let me buy a DVD from someone in Florida. The next generation should allow me to borrow the DVD from my neighbor. It is great to participate with a worldwide community of interest, but it is even better to participate with a local one."

As in Meetup.com meets Moogul?

Norm Waite said:

For "So what do I hope for from Web 2.0? What do I want to invest in? Technology that actually reduces the technology footprint in my life. Applications that result in a net increase in productivity. And most importantly, technology that enables me to strengthen interpersonal and family relationships. That technology needs to be very easy to use and easy to integrate into my life. One leading candidate, my Nokia 6230 cell phone (even though I had to hack it. Makes me almost want to be a hardware investor :)" surprised that "hope for" and "invest in" would be so close!

On the pop quiz, 1., increased, 2., increased, 3., no change.

For 1., just the Internet with Google lets me find important information much faster. For 2., my cooking is much better from information on the Internet.

Broadly for 'technology' in my daily life, I just use my PC. So, I don't bother with a cell phone (works poorly in my area anyway), a Blackberry, etc. I don't carry anything electronic on my person. The only thing electronic in my attache case is my old HP-45. So, really, I don't regard technology as being intrusive on my life; correspondingly, I don't ask for technology to have a smaller "footprint" or that "technology needs to be very easy to use and easy to integrate into my life".

For "And most importantly, technology that enables me to strengthen interpersonal and family relationships.", I would guess that the keys here would be mostly just the desire and opportunity to strengthen the relationships and not what role technology could play.

I believe that e-mail is terrific, but it remains that my best writing and best presentation of ideas are on paper, not via e-mail. I can't really send my paper writing via e-mail because the word whacking I use is D. Knuth's TeX, and few others have TeX software to read what I would send.

Broadly, I see a lot of value in technology today and much more in the future but also see a lot of fluff. For thinking about what will be important in the future, we should identify and set aside the fluff.

For "Applications that result in a net increase in productivity.", I believe that that is just where the focus should be -- and also the main organizing concept, the main driver. Or, nearly all the world already knows what nearly all the world wants in the famous one word answer "More.". "The question everyone is asking" is: "How?".

Broadly the answer is to have computers do as much as possible of all the work there is to be done.

Currently we have computers too often being intermediaries between humans: A human types into a computer that communicates what was typed to some other computers and finally a computer displays the text and a human reads it, and I am being general here and not referring just to e-mail.

Instead, easily enough we can guess what we will move to: People managing computers managing computers, ..., several levels deep, managing computers doing the work, and nearly all the communications and nearly all the work in progress is computer to computer. Humans will be as far from the nuts and bolts of the work as the CEO of GM is now.

For this, we need better facilities for computers to work with computers. First, we need to enable computers to play vertically in that management hierarchy. Second, we need for computers to work better with other computers, both on information and also on physical work in progress. In particular, for the physical work in progress we should not be struggling to have computers function just the way humans do -- same audible sounds, same speech recognition, same visual abilities, same manual dexterity, etc. -- but should design the physical pieces to be manipulated well by what computers can do easily. In particular, I believe that current computer to human interfaces are fine (and I concentrate on text and try to avoid the Xerox PARC GUI themes) and that we should concentrate on computer to computer interfaces.

For computers, we need to regard them as crucial parts of the 'systems' we need for "more". That is, we need means to build 'systems', and we need better means for computers to play their role. For building systems, in many ways, computers are the brilliant underachievers far in the back of the class: For everything else we work with -- bricks, angle iron, dry wall, universal joints, I-beams, concrete, float glass, electric motors, PVC pipe, 2 x 4s -- we have enough understanding to do our design work reliably. For computers, we have nothing sufficiently similar; that is, we do not have components that we can use nearly effectively enough in engineering our systems.

Currently what we have in computers, I/O hardware, software is far too close conceptually to the basic bits and bytes. Instead, we need to go from the top down and ask what we want, what WE want, from computer-based 'components' to let us engineer and build with them more effectively. That is, we need to CREATE what we mean by the components we desire. We should create what we want; the bits and bytes will quite likely be sufficient to support what we want. In particular, we will want these components to have properties of being 'tangible'. And, their other properties will be observable. Etc.

We can compare: A carpenter can come to an old house, look at what needs repair, and proceed reliably. He doesn't need detailed design documents on the house; he can just see plenty well enough. Similarly for a plumber, an auto mechanic, etc. But, in software? Without detailed documentation, that typically takes much more effort to prepare than the software itself, we are lost. A common reaction is just to start over. For a wide variety of reasons, we have to get away from such computer nonsense.

There is another aspect to building computer-based systems: Somehow the actual design needs to be good. It is not enough just to say that it is a 'software' problem. Instead, software is just the implementation of design ideas that precede it. For these design ideas, we are deciding how to solve the problem in general terms. So, we are working abstractly, not manually one piece part at a time. Well, the most powerful tool we have for working abstractly is mathematics. It is inevitable, then, that as we make progress we will be doing more of our design work making much more use of mathematics. In particular, in the 21st Century, 'information technology' should be mostly about mathematics, mostly some rather advanced and abstract mathematics. In this, we will discover that the NP-complete problems are as important for the future of information technology as DNA is for biology. We will discover that ASAP decision making is tied closely to being 'adapted to a current of sigma-algebras'. For people in the NW, we will discover the importance of R. Rockafellar's scenario aggregation. Etc.

Raj Waghray said:

Sitting on the other end of the globe in a not as developed as US country, I am of the opinion that all the new advents in technology have only led to us spending more time with them, rather than helping us improve our relationships with
our near and dear ones.

Let me illustrate ATMs and Cellphones have done to my life.

Since my childhood, when I started going to banks with my parents, we used to have a one on one relationship with the bankers, tellers, managers...we used to go to the bank approx once or twice a month and still feel free to chat 9 to the dozen with the bankers...it was
a nice feeling. ATM's were supposed to reduce our
trips to the bank...Now I end up going to an ATM once every week ...and two weeks back I misplaced my ATM card....don't even ask me abt the grief that I had to undergo to get it replaced....the only folks that we have access to in the bank is the guys in the back office.

The Cellphone - I feel like throwing it into the bin when it rings at most inappropriate times. I can understand if there are urgent calls that need to be attended to...but given the lax laws we have in our country dealing with SPAM...I find that 60% of my incoming calls in a day are related to someone selling me either creditcards or loans or whatnots!!!!

And the less said about the email the better.....

Looking forward to your next post

Regards,
Raj

I'm skipping Web2.0 & going straight to 3.0

In this version we beat Amazon's A9 semantic-wannabe search engine, feedaggregators(not readers) become the new google, & millions of bookstores kill Amazon. Oh, and it's inevitable.

http://DataLibre.com

David Bennett said:

One step we are making is with the cell phone. In Asia and Europe there are dating networks which connect people if they are in physical proximity. Obviously this could be extended to a much wider variety of contacts so things like a couple might meet a possibly compatible couple for dinner. A lot of it is changing inhibitions, but this is shifting dramatically among many of the very young.

More sophisticated scheduling, from alerts that friends are in the vicinity to laying out weights for various meetings and having them scheduled automaticall are theoretically possible.

Economically the possibilities are revolutionary. I can imagine a day when you order a product from a local store, the manager sets out a message of when and where you want it delivered with a huge percentage of the ppoulation willing to make a bck or 2 picking it up. Ditto for car pooling and taxi service. With a decent system of vetting and a fair percentage of the population willing to participate we are talking about the same work done with a significant decline in vehicle miles. Makes things like travel to San Francisco easier.

The thing is that many of us would be willing to pick p or ride with strangers if there was verification and reputation systems. At any one time there are a huge number of people in our proximity going roughly where we want to go.

Technology can start linking this social possibility into a network. Our cell phones are the communicator as used by Captain Kirk, but already more sophisticated. The logical developments are more communal. Need someone to watch your kid? A mom and dad 2 blocks down is availible for 3 hours, good reputation including 2 recommendations from people you know and 5 from people who people you know say are reliable.

There are issues of privacy and the revolutionary replacement of a great deal of organization and bureaucracy, but it does have potential for interesting fleshly meeting.

shshao Author Profile Page said:

What happened to the promise of Web 3.0? It’s been 6 years since the prediction of the Semantic Web evolution, with RDF, OWL, SPARQL, RIF, metawebs, and ontologies. It’s a deep mess. You have to be either crazy or a genius to figure that stuff out. Another faction has Web 3.0 pegged as becoming a service, somehow transforming unstructured information into structured information. Somehow, if machines talk to each other more effectively, people can access the right information quicker. That’s wishful thinking.

Why will this grand vision of Web 3.0 involving intelligent machines never happen? Because humans will never be surpassed by machines in judgemental intelligence. To be interested in certain things, that is a uniquely human trait. To belong to groups, another human trait. Because a machine-generated solution, regardless of how advanced, cannot replace humans. In the end, only humans can help other humans.

What’s Next?

We’re ready for the next generation of the web, the real Web 3.0. We have everything we need to create that vision. Let me describe that vision.

Different words have different meaning to different people. Different people are identified by different demographics. There’s no need for the machine to understand all that meaning stuff. As long as people understand, and communicate with the smallest possible unit of related meaning. Which is the question and answer.

By simply matching questions with other similar questions, and group the answers from all the experts, users are given access to the best possible knowledge available from all perspectives. So you can learn at a much faster rate, bypassing the uninteresting noise for the interesting nuggets of knowledge.

Are You Ready?

* If you would benefit with more accurate search by providing accurate demographics, wouldn’t you?
* If you would benefit with more accurate search by asking what you’re interested in, wouldn’t you?
* If you would benefit with more accurate search by answering what you know, wouldn’t you?
* If you would benefit with more accurate search by rating what you like, wouldn’t you?

The next generation of the web will make use of what we like, what we know, and what we’ve done, to give us what we need. Based on our recent search history. Based on our demographics. Based on our ratings, questions and answers.

Given your usage, the system should know what you’re interested in, and can show you questions based on the community you naturally belong to. So you will not have to avoid people you find annoying… the system will segregate you naturally. Also, other people similar to you will, through their ratings, constantly be finding things that are interesting to you. This system is adaptive, so that as your interests change, your search results change with you.

The good news is Web 3.0 is here. And it’s simpler than anybody have thought.

The bad news? It’s just not what anyone expected.

The remaining question? Who’s going to build this first.

Try http://www.helpglobe.com.You'll see what I mean.

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This page contains a single entry by Martin Tobias published on August 3, 2004 8:45 PM.

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