VideoEgg: Three Quart of a Billion Served

While I'm talking about user statistics, I might as well talk about VideoEgg. When I first started meeting with the team from VideoEgg, they had all but no traffic. They had a fantastic video upload tool. Their solution was really elegant. But they were serving thousands of videos at best. The discussion within my partnership was about the degree to which they could compete in a market that was dominated by YouTube and a group of fast followers. Nonetheless, I was really impressed with the team and was excited to see how we might be able to put the VideoEgg software and service to good use.

Having determined that creating another video destination site was tantamount to suicide, the VidoeEgg team decided to partner with various services across the web to provide them with the necessary infrastructure to ingest, manage and serve video onto their respective sites. Because the VideoEgg technology and business proposition were so compelling, they quickly signed up a large number of partners, including: Bebo, hi5, Piczo, Consumating, Current TV, Flixster, AOL, Glam.com, Military.com, BlackPlanet, MyYearbook, ringo, Tagged, AsianAve, theU.com, Dogster, MiGente and many more. The results have been staggering.

In the month of June, VideoEgg will serve in the vicinity of 25 million videos per day or nearly three quarters of a billion videos per month. Those videos will be watched by approximately 23 million unique visitors, a number which is growing by 15% month over month. If that trend continues, VideoEgg will serve about 53 million unique visitors by years end. What's more, VideoEgg is able to leverage the distribution across its network to promote original content. For example, in partnership with Motorola, VideoEgg will stream more than 14 million views of The Burg throughout the VideoEgg network. As the network continues to grow, the opportunity to act as a meaningful channel for original content will grow as well. Which is precisely why I view VideoEgg as a next generation television network.

I was just asked today on a panel if I thought that the market for online video was approaching saturation and my answer was an emphatic "no." I am not predicting the demise of television in the near term by any means. But I am predicting exponential growth in online video as the next generation of media consumers spends an increasingly large percentage of their time online. And I anticipate that VideoEgg will play an important role in that media evolution.