The Danger Of Overseas Outsourcing

I was awakened this morning by a 5:30 a.m. telemarketing phone call. I didn't pick up the phone but had to suffer through a very long infomercial for the AlwaysOn conference blasting through my house. Having just recently been pitched by the business that is doing the telemarketing for AlwaysOn, I happen to know that the call was coming from India. Now I have no doubt that the same mistake could have been made by an East Coast telemarketing firm (of course the call would have still taken place at 8:30 a.m. at the latest), it is just another example of the difficulty of coordinating overseas efforts with efforts here in the States. There is no doubt that there are major cost savings from utilizing overseas labor, but the coordination costs (in terms of miscommunication, disjointed product management, loss of good will from awakening your potential customers at 5:30 a.m., etc.) may exceed the simple cash savings.

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